{"id":763,"date":"2022-06-08T18:11:24","date_gmt":"2022-06-08T16:11:24","guid":{"rendered":"https:\/\/bujooeducation.com\/academy\/employer-branding-why-its-important-and-how-to-do-it-right\/"},"modified":"2023-04-14T13:34:32","modified_gmt":"2023-04-14T11:34:32","slug":"employer-branding-why-its-important-and-how-to-do-it-right","status":"publish","type":"post","link":"https:\/\/bujooeducation.com\/academy\/employer-branding-why-its-important-and-how-to-do-it-right\/","title":{"rendered":"Employer Branding: Why It&#8217;s Important and How to Do It Right\u200d"},"content":{"rendered":"\n<iframe loading=\"lazy\" src=\"https:\/\/share.listnr.tech\/embed\/podcast\/62a2256adbb903001dc75f28\"frameborder=\"no\" scrolling=\"no\" seamless width=\"100%\" height=\"165\"><\/iframe>\n\n\n\n<p data-block-type=\"core\">Today\u2019s marketplace is a highly competitive one. The role of the modern employee has also shifted; they now have the ability to pick and choose which companies they work for, based on their company culture, benefits, career progression opportunities and other factors. As such, it\u2019s vital that businesses take action to ensure they remain competitive and attract top talent in today\u2019s job market. This article will explore the principles behind Employer Branding and why it is important for your business. We&#8217;ll also look at how you can create an effective Employer Brand strategy for your business. Keep reading to learn more&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-block-type=\"core\"><strong>What is Employer Branding?<\/strong><\/h2>\n\n\n\n<p data-block-type=\"core\">Employer Branding is the process of creating a unique identity for your company as an attractive place to work. In other words, it\u2019s the ongoing effort to portray your company as an attractive employer. Employer Branding can be used to define your company culture, promote your talent acquisition strategies, and boost your brand recognition among potential employees. It\u2019s a marketing strategy that is often referred to as \u201creverse marketing\u201d because it\u2019s all about what you can do for the candidate and how you can make their life easier. Employer Branding is not the same thing as Talent Branding. Employer Branding is a marketing tool that can be used to promote your company as a great place to work. Talent Branding is a tool that can be used to appeal to job candidates who are already interested in your company.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex\" data-block-type=\"core\">\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img decoding=\"async\" data-id=\"17817\"  src=\"https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/wolf-news.jpeg\" alt=\"\" class=\"wp-image-17817\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img decoding=\"async\" data-id=\"17816\"  src=\"https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/oliver-1.jpeg\" alt=\"\" class=\"wp-image-17816\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img decoding=\"async\" data-id=\"17806\"  src=\"https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/Wolf-presentation_full.jpeg\" alt=\"\" class=\"wp-image-17806\"\/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" data-block-type=\"core\"><strong>Why Employer Branding is Important<\/strong><\/h2>\n\n\n\n<p data-block-type=\"core\">There are a number of reasons why employers should invest time and effort into Employer Branding. First and foremost, it has proven to be an effective recruiting tool for organizations. It has also been shown to improve employer retention rates in organizations. In other words, organizations that have invested in creating a strong Employer Brand have seen great results. Furthermore, Employer Branding is essential for companies that want to attract the best talent available in the marketplace. It\u2019s important to note that the best talent doesn\u2019t just apply to technical skills; they also relate to culture fit, work personality and other factors. That\u2019s why it\u2019s crucial for employers to show their best selves to potential candidates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-block-type=\"core\"><strong>How to Achieve Successful Employer Branding<\/strong><\/h2>\n\n\n\n<p data-block-type=\"core\">The first thing you need to know is what your company\u2019s Employer Brand identity is. This can be done by conducting a company audit, where you\u2019ll look at various aspects of your business and create a branding strategy based on the results. Here are some areas to look at during your audit:<\/p>\n\n\n\n<ul data-block-type=\"core\"><li><strong>Core values and mission statement<\/strong> \u2013 what sets your business apart from the rest?<\/li><li><strong>Industry<\/strong> \u2013 what role does your business play in the industry?<\/li><li><strong>Mission impact<\/strong> \u2013 what kind of impact does your company want to make?<\/li><li><strong>Employee experience<\/strong> \u2013 what is the experience of working at your company like?<\/li><li><strong>Employee satisfaction<\/strong> \u2013 what do your employees like about the company?<\/li><li><strong>Employee growth and development<\/strong> \u2013 what support does your company provide for employee progression?<\/li><li><strong>Company culture<\/strong> \u2013 how does your company culture impact the experience of employees and candidates?<\/li><li><strong>Customer experience<\/strong> \u2013 what is the experience of interacting with your customers like?<\/li><li><strong>Customer satisfaction<\/strong> \u2013 how satisfied are your customers with your products\/services and customer support?<\/li><li><strong>Industry recognition<\/strong> \u2013 what awards and recognition has your company received?<\/li><\/ul>\n\n\n\n<p data-block-type=\"core\">Once you\u2019ve answered these questions, you\u2019ll have a clearer idea of what your Employer&#8217;s Brand identity is. Now, it\u2019s time to develop a strategy for how to make your company\u2019s Employer Brand known to others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-block-type=\"core\"><strong>How to Find the Right Talent Through Employer Branding<\/strong><\/h2>\n\n\n\n<p data-block-type=\"core\">Before you invest time and effort in building your Employer Brand, you need to be sure that you\u2019re attracting the right kind of talent. It\u2019s important to remember that Employer Branding isn\u2019t just about attracting the best employees you can find. It\u2019s also about finding a way to weed out the candidates that don\u2019t make sense for your company.<\/p>\n\n\n\n<p data-block-type=\"core\">Here are some ways you can use Employer Branding to attract the right people to your company:<\/p>\n\n\n\n<ul data-block-type=\"core\"><li><strong>Create a Branding Strategy<\/strong> &#8211; Before you do anything else, you need to clearly define your Employer Brand. How do you want people to see your business? What are your strengths and weaknesses as an employer? How do you plan to differentiate yourself from the rest of the competition?<\/li><li><strong>Identify Your Ideal Candidate<\/strong> &#8211; What are the skills and qualities that you\u2019re looking for in a candidate? What type of person do you want to work for your organization?<\/li><li><strong>Find New Ways to Engage with Candidates<\/strong> &#8211; Create a social media presence for your business that promotes your Employer Brand. Use the channels to ask questions and engage with candidates. Consider creating videos that appeal to candidates and show the company culture.<\/li><li><strong>Measure Your Success<\/strong> &#8211; Track all of your progress as you work to build a successful Employer Brand. What are the strengths and weaknesses of your current strategy? What areas need improvement?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" data-block-type=\"core\"><strong>The Bottom Line<\/strong><\/h2>\n\n\n\n<p data-block-type=\"core\">Building a successful Employer Brand is an ongoing process. It\u2019s not something that you can do once and call it quits. It requires consistent effort, commitment, and attention to detail. With that being said, it\u2019s important to remember that the effort you put into building your Employer Brand will pay off. It will help you to attract the best candidates and retain the best employees.<\/p>\n\n\n\n<div class=\"wp-block-stackable-feature is-style-default stk-block-feature stk-block stk-f816b7a stk-block-background\" data-block-id=\"f816b7a\"><style>.stk-f816b7a{background-color:var(--stk-global-color-88632,#eebb8c) !important}.stk-f816b7a:before{background-color:var(--stk-global-color-88632,#eebb8c) !important}<\/style><div class=\"stk-content-align stk-f816b7a-column stk-container stk-f816b7a-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e1cb7ee\" data-block-id=\"e1cb7ee\"><style>.stk-e1cb7ee{align-self:center !important}@media screen and (min-width:768px){.stk-e1cb7ee{flex:1 1 calc(51.3% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e1cb7ee-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-3bf655c\" data-block-id=\"3bf655c\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" loading=\"lazy\" class=\"stk-img wp-image-17816\" src=\"https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/oliver-1.jpeg\" width=\"767\" height=\"785\"\/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b37469f\" data-block-id=\"b37469f\"><style>.stk-b37469f{align-self:center !important}@media screen and (min-width:768px){.stk-b37469f{flex:1 1 calc(48.7% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b37469f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left stk-block stk-a834b07\" data-block-id=\"a834b07\"><style>.stk-a834b07{max-width:100px !important;min-width:auto !important;margin-right:auto !important;margin-left:0px !important}.stk-a834b07 .stk-img-wrapper img{object-fit:contain !important}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" loading=\"lazy\" class=\"stk-img wp-image-22661\" src=\"https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/vuk-2.png\" width=\"231\" height=\"266\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-ed69f66\" id=\"we-transformed-the-workplace-into-a-real-habitat\" data-block-id=\"ed69f66\"><style>.stk-ed69f66{margin-bottom:18px !important}<\/style><p class=\"stk-block-subtitle__text stk-subtitle\"><span style=\"color: #222222;background-color: var(--ast-global-color-5)\" class=\"stk-highlight\">Wolf &amp; Wolf employer branding<\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-0dd08f9\" id=\"we-transformed-the-workplace-into-a-real-habitat\" data-block-id=\"0dd08f9\"><style>.stk-0dd08f9 .stk-block-heading__text{margin:0 !important}<\/style><h4 class=\"stk-block-heading__text\">We transformed the workplace into a real habitat!<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-d882153\" id=\"we-transformed-the-workplace-into-a-real-habitat\" data-block-id=\"d882153\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-c4aaf3e\" data-block-id=\"c4aaf3e\"><style>.stk-c4aaf3e .stk-button{background:var(--ast-global-color-1) !important}.stk-c4aaf3e .stk-button__inner-text{font-family:\"Exo\",Sans-serif !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"\/?p=372\"><span class=\"stk-button__inner-text\">Read the case<\/span><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"arrow-right\" class=\"svg-inline--fa fa-arrow-right fa-w-14\"  viewBox=\"0 0 448 512\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/div><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s marketplace is a highly competitive one. The role of the modern employee has also shifted; they now have the ability to pick and choose&hellip;<\/p>\n","protected":false},"author":2,"featured_media":769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,34],"tags":[],"acf":{"post_hide_title":false,"post_hide_image":false,"post_alternative_title":"","post_header_video":"","post_conclusion":"","post_embed_audio":false},"aioseo_notices":[],"featured_image_urls":{"full":["https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/jeff-sheldon-9SyOKYrq-rE-unsplash.jpg",1920,1440,false],"thumbnail":["https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/jeff-sheldon-9SyOKYrq-rE-unsplash-150x150.jpg",150,150,true],"medium":["https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/jeff-sheldon-9SyOKYrq-rE-unsplash-300x225.jpg",300,225,true],"medium_large":["https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/jeff-sheldon-9SyOKYrq-rE-unsplash-768x576.jpg",640,480,true],"large":["https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/jeff-sheldon-9SyOKYrq-rE-unsplash-1024x768.jpg",640,480,true],"1536x1536":["https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/jeff-sheldon-9SyOKYrq-rE-unsplash-1536x1152.jpg",1536,1152,true],"2048x2048":["https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/jeff-sheldon-9SyOKYrq-rE-unsplash.jpg",1920,1440,false],"post-thumbnail":["https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/jeff-sheldon-9SyOKYrq-rE-unsplash-624x468.jpg",624,468,true],"gamipress-points":["https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/jeff-sheldon-9SyOKYrq-rE-unsplash-50x38.jpg",50,38,true],"gamipress-achievement":["https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/jeff-sheldon-9SyOKYrq-rE-unsplash-100x75.jpg",100,75,true],"gamipress-rank":["https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/jeff-sheldon-9SyOKYrq-rE-unsplash-100x75.jpg",100,75,true],"woocommerce_thumbnail":["https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/jeff-sheldon-9SyOKYrq-rE-unsplash-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/jeff-sheldon-9SyOKYrq-rE-unsplash-600x450.jpg",600,450,true],"woocommerce_gallery_thumbnail":["https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/jeff-sheldon-9SyOKYrq-rE-unsplash-100x100.jpg",100,100,true]},"post_excerpt_stackable":"<p>Today\u2019s marketplace is a highly competitive one. The role of the modern employee has also shifted; they now have the ability to pick and choose which companies they work for, based on their company culture, benefits, career progression opportunities and other factors. As such, it\u2019s vital that businesses take action to ensure they remain competitive and attract top talent in today\u2019s job market. This article will explore the principles behind Employer Branding and why it is important for your business. We&#8217;ll also look at how you can create an effective Employer Brand strategy for your business. Keep reading to learn&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/bujooeducation.com\/academy\/category\/all-articles\/\" rel=\"category tag\">All articles<\/a>, <a href=\"https:\/\/bujooeducation.com\/academy\/category\/all-articles\/business-growth-and-leadership\/\" rel=\"category tag\">Business Growth &amp; Leadership<\/a>","author_info":{"name":"Andr\u00e9 van Kempen","url":"https:\/\/bujooeducation.com\/academy\/author\/andre-2\/"},"comments_num":"0 comments","blocks":[{"blockName":"core\/html","attrs":[],"innerBlocks":[],"innerHTML":"\n<iframe src=\"https:\/\/share.listnr.tech\/embed\/podcast\/62a2256adbb903001dc75f28\"frameborder=\"no\" scrolling=\"no\" seamless width=\"100%\" height=\"165\"><\/iframe>\n","innerContent":["\n<iframe src=\"https:\/\/share.listnr.tech\/embed\/podcast\/62a2256adbb903001dc75f28\"frameborder=\"no\" scrolling=\"no\" seamless width=\"100%\" height=\"165\"><\/iframe>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Today\u2019s marketplace is a highly competitive one. The role of the modern employee has also shifted; they now have the ability to pick and choose which companies they work for, based on their company culture, benefits, career progression opportunities and other factors. As such, it\u2019s vital that businesses take action to ensure they remain competitive and attract top talent in today\u2019s job market. This article will explore the principles behind Employer Branding and why it is important for your business. We'll also look at how you can create an effective Employer Brand strategy for your business. Keep reading to learn more...<\/p>\n","innerContent":["\n<p>Today\u2019s marketplace is a highly competitive one. The role of the modern employee has also shifted; they now have the ability to pick and choose which companies they work for, based on their company culture, benefits, career progression opportunities and other factors. As such, it\u2019s vital that businesses take action to ensure they remain competitive and attract top talent in today\u2019s job market. This article will explore the principles behind Employer Branding and why it is important for your business. We'll also look at how you can create an effective Employer Brand strategy for your business. Keep reading to learn more...<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong>What is Employer Branding?<\/strong><\/h2>\n","innerContent":["\n<h2><strong>What is Employer Branding?<\/strong><\/h2>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Employer Branding is the process of creating a unique identity for your company as an attractive place to work. In other words, it\u2019s the ongoing effort to portray your company as an attractive employer. Employer Branding can be used to define your company culture, promote your talent acquisition strategies, and boost your brand recognition among potential employees. It\u2019s a marketing strategy that is often referred to as \u201creverse marketing\u201d because it\u2019s all about what you can do for the candidate and how you can make their life easier. Employer Branding is not the same thing as Talent Branding. Employer Branding is a marketing tool that can be used to promote your company as a great place to work. Talent Branding is a tool that can be used to appeal to job candidates who are already interested in your company.<\/p>\n","innerContent":["\n<p>Employer Branding is the process of creating a unique identity for your company as an attractive place to work. In other words, it\u2019s the ongoing effort to portray your company as an attractive employer. Employer Branding can be used to define your company culture, promote your talent acquisition strategies, and boost your brand recognition among potential employees. It\u2019s a marketing strategy that is often referred to as \u201creverse marketing\u201d because it\u2019s all about what you can do for the candidate and how you can make their life easier. Employer Branding is not the same thing as Talent Branding. Employer Branding is a marketing tool that can be used to promote your company as a great place to work. Talent Branding is a tool that can be used to appeal to job candidates who are already interested in your company.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/gallery","attrs":{"linkTo":"none"},"innerBlocks":[{"blockName":"core\/image","attrs":{"id":17817,"sizeSlug":"large","linkDestination":"none"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/wolf-news.jpeg\" alt=\"\" class=\"wp-image-17817\"\/><\/figure>\n","innerContent":["\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/wolf-news.jpeg\" alt=\"\" class=\"wp-image-17817\"\/><\/figure>\n"]},{"blockName":"core\/image","attrs":{"id":17816,"sizeSlug":"large","linkDestination":"none"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/oliver-1.jpeg\" alt=\"\" class=\"wp-image-17816\"\/><\/figure>\n","innerContent":["\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/oliver-1.jpeg\" alt=\"\" class=\"wp-image-17816\"\/><\/figure>\n"]},{"blockName":"core\/image","attrs":{"id":17806,"sizeSlug":"large","linkDestination":"none"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/Wolf-presentation_full.jpeg\" alt=\"\" class=\"wp-image-17806\"\/><\/figure>\n","innerContent":["\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/Wolf-presentation_full.jpeg\" alt=\"\" class=\"wp-image-17806\"\/><\/figure>\n"]}],"innerHTML":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n\n\n\n<\/figure>\n","innerContent":["\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">",null,"\n\n",null,"\n\n",null,"<\/figure>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong>Why Employer Branding is Important<\/strong><\/h2>\n","innerContent":["\n<h2><strong>Why Employer Branding is Important<\/strong><\/h2>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>There are a number of reasons why employers should invest time and effort into Employer Branding. First and foremost, it has proven to be an effective recruiting tool for organizations. It has also been shown to improve employer retention rates in organizations. In other words, organizations that have invested in creating a strong Employer Brand have seen great results. Furthermore, Employer Branding is essential for companies that want to attract the best talent available in the marketplace. It\u2019s important to note that the best talent doesn\u2019t just apply to technical skills; they also relate to culture fit, work personality and other factors. That\u2019s why it\u2019s crucial for employers to show their best selves to potential candidates.<\/p>\n","innerContent":["\n<p>There are a number of reasons why employers should invest time and effort into Employer Branding. First and foremost, it has proven to be an effective recruiting tool for organizations. It has also been shown to improve employer retention rates in organizations. In other words, organizations that have invested in creating a strong Employer Brand have seen great results. Furthermore, Employer Branding is essential for companies that want to attract the best talent available in the marketplace. It\u2019s important to note that the best talent doesn\u2019t just apply to technical skills; they also relate to culture fit, work personality and other factors. That\u2019s why it\u2019s crucial for employers to show their best selves to potential candidates.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong>How to Achieve Successful Employer Branding<\/strong><\/h2>\n","innerContent":["\n<h2><strong>How to Achieve Successful Employer Branding<\/strong><\/h2>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>The first thing you need to know is what your company\u2019s Employer Brand identity is. This can be done by conducting a company audit, where you\u2019ll look at various aspects of your business and create a branding strategy based on the results. Here are some areas to look at during your audit:<\/p>\n","innerContent":["\n<p>The first thing you need to know is what your company\u2019s Employer Brand identity is. This can be done by conducting a company audit, where you\u2019ll look at various aspects of your business and create a branding strategy based on the results. Here are some areas to look at during your audit:<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li><strong>Core values and mission statement<\/strong> \u2013 what sets your business apart from the rest?<\/li><li><strong>Industry<\/strong> \u2013 what role does your business play in the industry?<\/li><li><strong>Mission impact<\/strong> \u2013 what kind of impact does your company want to make?<\/li><li><strong>Employee experience<\/strong> \u2013 what is the experience of working at your company like?<\/li><li><strong>Employee satisfaction<\/strong> \u2013 what do your employees like about the company?<\/li><li><strong>Employee growth and development<\/strong> \u2013 what support does your company provide for employee progression?<\/li><li><strong>Company culture<\/strong> \u2013 how does your company culture impact the experience of employees and candidates?<\/li><li><strong>Customer experience<\/strong> \u2013 what is the experience of interacting with your customers like?<\/li><li><strong>Customer satisfaction<\/strong> \u2013 how satisfied are your customers with your products\/services and customer support?<\/li><li><strong>Industry recognition<\/strong> \u2013 what awards and recognition has your company received?<\/li><\/ul>\n","innerContent":["\n<ul><li><strong>Core values and mission statement<\/strong> \u2013 what sets your business apart from the rest?<\/li><li><strong>Industry<\/strong> \u2013 what role does your business play in the industry?<\/li><li><strong>Mission impact<\/strong> \u2013 what kind of impact does your company want to make?<\/li><li><strong>Employee experience<\/strong> \u2013 what is the experience of working at your company like?<\/li><li><strong>Employee satisfaction<\/strong> \u2013 what do your employees like about the company?<\/li><li><strong>Employee growth and development<\/strong> \u2013 what support does your company provide for employee progression?<\/li><li><strong>Company culture<\/strong> \u2013 how does your company culture impact the experience of employees and candidates?<\/li><li><strong>Customer experience<\/strong> \u2013 what is the experience of interacting with your customers like?<\/li><li><strong>Customer satisfaction<\/strong> \u2013 how satisfied are your customers with your products\/services and customer support?<\/li><li><strong>Industry recognition<\/strong> \u2013 what awards and recognition has your company received?<\/li><\/ul>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Once you\u2019ve answered these questions, you\u2019ll have a clearer idea of what your Employer's Brand identity is. Now, it\u2019s time to develop a strategy for how to make your company\u2019s Employer Brand known to others.<\/p>\n","innerContent":["\n<p>Once you\u2019ve answered these questions, you\u2019ll have a clearer idea of what your Employer's Brand identity is. Now, it\u2019s time to develop a strategy for how to make your company\u2019s Employer Brand known to others.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong>How to Find the Right Talent Through Employer Branding<\/strong><\/h2>\n","innerContent":["\n<h2><strong>How to Find the Right Talent Through Employer Branding<\/strong><\/h2>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Before you invest time and effort in building your Employer Brand, you need to be sure that you\u2019re attracting the right kind of talent. It\u2019s important to remember that Employer Branding isn\u2019t just about attracting the best employees you can find. It\u2019s also about finding a way to weed out the candidates that don\u2019t make sense for your company.<\/p>\n","innerContent":["\n<p>Before you invest time and effort in building your Employer Brand, you need to be sure that you\u2019re attracting the right kind of talent. It\u2019s important to remember that Employer Branding isn\u2019t just about attracting the best employees you can find. It\u2019s also about finding a way to weed out the candidates that don\u2019t make sense for your company.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Here are some ways you can use Employer Branding to attract the right people to your company:<\/p>\n","innerContent":["\n<p>Here are some ways you can use Employer Branding to attract the right people to your company:<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[],"innerHTML":"\n<ul><li><strong>Create a Branding Strategy<\/strong> - Before you do anything else, you need to clearly define your Employer Brand. How do you want people to see your business? What are your strengths and weaknesses as an employer? How do you plan to differentiate yourself from the rest of the competition?<\/li><li><strong>Identify Your Ideal Candidate<\/strong> - What are the skills and qualities that you\u2019re looking for in a candidate? What type of person do you want to work for your organization?<\/li><li><strong>Find New Ways to Engage with Candidates<\/strong> - Create a social media presence for your business that promotes your Employer Brand. Use the channels to ask questions and engage with candidates. Consider creating videos that appeal to candidates and show the company culture.<\/li><li><strong>Measure Your Success<\/strong> - Track all of your progress as you work to build a successful Employer Brand. What are the strengths and weaknesses of your current strategy? What areas need improvement?<\/li><\/ul>\n","innerContent":["\n<ul><li><strong>Create a Branding Strategy<\/strong> - Before you do anything else, you need to clearly define your Employer Brand. How do you want people to see your business? What are your strengths and weaknesses as an employer? How do you plan to differentiate yourself from the rest of the competition?<\/li><li><strong>Identify Your Ideal Candidate<\/strong> - What are the skills and qualities that you\u2019re looking for in a candidate? What type of person do you want to work for your organization?<\/li><li><strong>Find New Ways to Engage with Candidates<\/strong> - Create a social media presence for your business that promotes your Employer Brand. Use the channels to ask questions and engage with candidates. Consider creating videos that appeal to candidates and show the company culture.<\/li><li><strong>Measure Your Success<\/strong> - Track all of your progress as you work to build a successful Employer Brand. What are the strengths and weaknesses of your current strategy? What areas need improvement?<\/li><\/ul>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":[],"innerBlocks":[],"innerHTML":"\n<h2><strong>The Bottom Line<\/strong><\/h2>\n","innerContent":["\n<h2><strong>The Bottom Line<\/strong><\/h2>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Building a successful Employer Brand is an ongoing process. It\u2019s not something that you can do once and call it quits. It requires consistent effort, commitment, and attention to detail. With that being said, it\u2019s important to remember that the effort you put into building your Employer Brand will pay off. It will help you to attract the best candidates and retain the best employees.<\/p>\n","innerContent":["\n<p>Building a successful Employer Brand is an ongoing process. It\u2019s not something that you can do once and call it quits. It requires consistent effort, commitment, and attention to detail. With that being said, it\u2019s important to remember that the effort you put into building your Employer Brand will pay off. It will help you to attract the best candidates and retain the best employees.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"stackable\/feature","attrs":{"uniqueId":"f816b7a","hasBackground":true,"blockBackgroundColor":"var(u002du002dstk-global-color-88632, #eebb8c)","blockMargin":{"bottom":""},"className":"is-style-default"},"innerBlocks":[{"blockName":"stackable\/column","attrs":{"uniqueId":"e1cb7ee","columnWidth":51.3,"columnAdjacentCount":2,"columnAlign":"center","templateLock":"insert"},"innerBlocks":[{"blockName":"stackable\/image","attrs":{"uniqueId":"3bf655c","imageUrl":"https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/oliver-1.jpeg","imageId":17816,"imageWidthAttribute":767,"imageHeightAttribute":785},"innerBlocks":[],"innerHTML":"\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-3bf655c\" data-block-id=\"3bf655c\"><figure class=\"stk-img-wrapper 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stk-inner-blocks\">",null,"<\/div><\/div><\/div>\n"]},{"blockName":"stackable\/column","attrs":{"uniqueId":"b37469f","columnWidth":48.7,"columnAdjacentCount":2,"columnAlign":"center"},"innerBlocks":[{"blockName":"stackable\/image","attrs":{"uniqueId":"a834b07","blockWidth":100,"blockHorizontalAlign":"flex-start","blockMargin":{"bottom":""},"imageUrl":"https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/vuk-2.png","imageId":22661,"imageWidthAttribute":231,"imageHeightAttribute":266,"imageFit":"contain","contentAlign":"left"},"innerBlocks":[],"innerHTML":"\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left stk-block stk-a834b07\" data-block-id=\"a834b07\"><style>.stk-a834b07{max-width:100px !important;min-width:auto !important;margin-right:auto !important;margin-left:0px !important}.stk-a834b07 .stk-img-wrapper img{object-fit:contain !important}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img class=\"stk-img wp-image-22661\" src=\"https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/vuk-2.png\" width=\"231\" height=\"266\"\/><\/figure><\/div>\n","innerContent":["\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left stk-block stk-a834b07\" data-block-id=\"a834b07\"><style>.stk-a834b07{max-width:100px !important;min-width:auto !important;margin-right:auto !important;margin-left:0px !important}.stk-a834b07 .stk-img-wrapper img{object-fit:contain !important}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img class=\"stk-img wp-image-22661\" src=\"https:\/\/bujooeducation.com\/academy\/wp-content\/uploads\/2023\/03\/vuk-2.png\" width=\"231\" height=\"266\"\/><\/figure><\/div>\n"]},{"blockName":"stackable\/subtitle","attrs":{"uniqueId":"ed69f66","blockMargin":{"bottom":18}},"innerBlocks":[],"innerHTML":"\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-ed69f66\" id=\"we-transformed-the-workplace-into-a-real-habitat\" data-block-id=\"ed69f66\"><style>.stk-ed69f66{margin-bottom:18px !important}<\/style><p class=\"stk-block-subtitle__text stk-subtitle\"><span style=\"color: #222222;background-color: var(--ast-global-color-5)\" class=\"stk-highlight\">Wolf &amp; Wolf employer branding<\/span><\/p><\/div>\n","innerContent":["\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-ed69f66\" id=\"we-transformed-the-workplace-into-a-real-habitat\" data-block-id=\"ed69f66\"><style>.stk-ed69f66{margin-bottom:18px !important}<\/style><p class=\"stk-block-subtitle__text stk-subtitle\"><span style=\"color: #222222;background-color: var(--ast-global-color-5)\" class=\"stk-highlight\">Wolf &amp; Wolf employer branding<\/span><\/p><\/div>\n"]},{"blockName":"stackable\/heading","attrs":{"uniqueId":"0dd08f9","textRemoveTextMargins":true,"textTag":"h4"},"innerBlocks":[],"innerHTML":"\n<div class=\"wp-block-stackable-heading stk-block-heading 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