In the process of establishing your own organization and growing it to success, you will undoubtedly face challenges along the way. These challenges will test your ability as an entrepreneur and force you to take a step back and re-evaluate your strategy. This is when so many fail, but if you are willing to stay in the game long enough to succeed, you will find ways to overcome these obstacles and achieve your goals. If you’re reading this article, there’s a good chance that you are currently trying to accelerate the growth of your business. You may have even read about some other company that went from nothing to something in no time flat by implementing accelerated organizational growth strategies. However, rather than spend hours combing through academic theories on how to structure your business for exponential growth or read another blog post outlining five steps you must take today to launch your business tomorrow, we’re going to cut straight through all that noise and tell you exactly what you need to know right now if you want to accelerate growth this month rather than next year.
Step 1: Identify Your Audience and Client Avatar
This step is designed to help you decide who you want to do business with, and who your ideal client is. You see, your ideal client is not just someone who is willing to buy your products or services but someone who is also a good fit for your brand has a need for what you’re offering, and has the capacity to pay for your offerings. Defining the audience you want to do business with in terms of demographics like age, location, gender, and so on, is important, but it’s also important to understand the psychographics — the feelings, values, and needs — of your ideal client so that you can focus your business growth efforts on the people who will truly benefit from your offerings and enthusiastically support your brand. At the end of the day, if you can’t attract the right clients, no matter how good your products or services are, you will not be able to sustain your business.
Step 2: Redefine Your Core Purpose and Values
A core purpose is the reason you exist as a business and a set of guiding principles that inform your organizational culture. Before you can grow your business by bringing on new customers, you must first identify what your core purpose and values are and put them into practice within your organization. If you want to accelerate your organizational growth, you must first ensure that your employees and your customers are emotionally connected to your core purpose and values. You see, people do business with people they trust, like, and respect. If you can successfully involve your employees in shaping and defining the culture of your company, there is a much greater chance that they will be able to make an emotional connection with the people they interact with on a daily basis. This will help you build a strong reputation and an authentic brand that people want to do business with again and again.
Step 3: Jump-Start Your Business Growth With a Launch
The best way to jump-start your business growth is to launch your core products or services and offer them to the marketplace. This will allow you to start making money from day one. It will also show prospective clients that you are a legitimate business that is ready to serve clients. You can launch your core products or services in a variety of ways: You can host a webinar, conduct a conference, or host a webinar that allows people to experience the benefits of your products or services before they purchase. You can also offer a free consultation or assessment that allows you to show prospective clients how you can solve their problems. You can offer a free trial of your products or services and let people test them out before they commit to buying. You can put together an online course that teaches people how to do something and charge a fee for access to it. You can also put together a free e-book that can be downloaded by people who visit your website.
Step 4: Reinforce Your Core Product or Service Offerings
Once you have launched and are actively selling your core products or services, it’s time to begin reinforcing them. Reinforcing your core products or services is about doing everything you can to make sure that people remember what you have to offer and that it solves the problems they are trying to address. You can reinforce your core offerings in a variety of ways. You can establish a presence on social media, especially on platforms where your ideal clients are spending time. You can also host an event that allows people to learn more about your offerings or allows them to engage in an interactive way with your product or service. You can also create an email marketing campaign that informs your current clients and prospective clients about how your product or service can solve their problems and make their lives easier.
Step 5: Establish a People-Centered Culture
Now that you have attracted the right clients, have put your core purpose and values into practice, and are actively selling and reinforcing your core products or services, it’s important to establish a people-centered culture within your organization. Doing so will help you retain your employees, attract great talent, and foster an authentic connection with your clients. You can begin by hiring people who are aligned with your core purpose and values. Next, create an employee experience that actively encourages your employees to be their best selves and passionately engage with the people they serve. You can then communicate your core purpose and values to your clients and prospective clients to ensure that they are not only aware of what you do, but that they also understand the impact their business is making on the world. You can also commit to giving back to your community and supporting causes that are important to your customers.
Step 6: Strengthen Your Sales and Customer Acquisition Process
Once your business has begun to grow, you will need to be able to leverage existing clients for repeat business and acquire new customers to sustain your growth. To strengthen your sales process, you can create an automated lead generation strategy that allows you to bring new clients into your sales funnel more efficiently. You can also review your pricing strategy to make sure that your rates are competitive and that your payment plan is structured to accommodate the budgets of your clients. Finally, you can strengthen your sales process by investing in relationship-building strategies that help you connect with your clients on a deeper level and establish yourself as a trusted resource that they can rely on for ongoing service and support. To acquire new customers, you can use a variety of strategies, including paid advertising, content marketing, and word of mouth. It is important to test different strategies to see what works best for your business and to adjust your strategy as you learn more about your ideal client.
Step 7: Develop a Robust Marketing Strategy to Grow Awareness
Once your sales funnel is flowing and you are acquiring new customers regularly, you will want to make sure that they know who you are and what you have to offer. By developing a robust marketing strategy, you can actively build your brand’s name recognition and generate leads that move through your sales funnel. You can begin by creating a marketing strategy that includes the following elements: An elevator pitch that explains who you are and what you do in a concise and compelling way. A value proposition that details what your products or services do for your clients. An impact statement that describes how your products or services impact your clients’ lives. A marketing plan that outlines what you will do to generate leads, engage with your audience, and promote your brand.
Step 8: Commit to Employee Well-being and Talent Development
As your business grows, you will inevitably hire new employees and onboard additional talent to help you achieve your organizational goals. To ensure that you attract only the best talent, you will want to commit to offering employees the best work experience possible. You can do this by creating a culture of empowerment where employees are encouraged to take ownership of their work and a culture of appreciation where employees feel valued for their contributions. You can also commit to employee development and talent development by creating a culture of mentorship and coaching in your organization. Such a culture enables employees to learn from each other and receive ongoing coaching to help them develop their skills and strengthen their capacity to serve their clients.
Step 9: Invest in Innovation To Stay Ahead of Your Competition
Finally, once your business has grown, it is important to invest in innovation and the development of new products and services that will help you stay ahead of your competition. By investing in innovation, you can stay one step ahead of your competitors and give your clients even more value than they expected. You can do this by hosting brainstorming sessions, actively researching and testing new product and service ideas, and putting together an innovation plan that outlines how you will bring new products and services to market.
The strategies and tactics that are outlined in this article are a must-follow list for any entrepreneur looking to build a successful business. These strategies and tactics will help you grow your business by attracting new customers, increasing the value you provide for your customers, and then attracting more customers who want the value you provide.
If you follow these steps, your business will grow more sustainable and every step builds upon the other. And if you are willing to take the time to implement these strategies and tactics, then there is no reason why you cannot reach your goals of building a people-centered profitable organization. If you have any challenges or if you maybe need extra guidance or consulting during the implementation, feel free to contact us or book a free discovery call with our senior growth consultant André van Kempen.