Step 1 Shaping the values
When defining and shaping company cultures, we must start with the individuals.
Each one of us has different goals, achievements, affinities, and values. Only when a culture is based upon the true values of the employees, the culture will be acknowledged and adopted through the whole organisation.
On a joined workshop we used our Value Diving method to come to the core, afterwards each team member had the opportunity to share his/her own values. Out of those values, we have merged the similar ones, and came up with four common values that everyone agreed upon:
Time for some creative brains!
It’s amazing to combine my creative brain together with the internal resources. Hosting for the creative director an inspirational session to find together the real meaning behind the values and the wolf symbolism.
This is the part where my years of design and creativity have really come to life!
– André van Kempen
Step 3
Blending the values & symbolism
The values will become the cornerstones of the company culture. Upon them, we shaped the narratives that become the base of everyday work and the values we live and work by.


WOLF NET
LEARNING
“IT IS LITERALLY TRUE THAT YOU CAN SUCCEED
BEST AND QUICKEST BY HELPING OTHERS
TO SUCCEED.”
– NAPOLEON HILL

LEAVE A FOOTPRINT
meaningful work
“THE ONLY WAY TO DO GREAT WORK IS TO
LOVE WHAT YOU DO.”
– STEVE JOBS
Step 4
Bring is all together 🙂

Wolf Pack
Family – A perfect mechanism of social organisation.

Wolf Totem
Inner harmony – Connection with a soul and true meaning.

Wolf net
Learning – Growth by sharing and challenge.

Leave a Footprint
Meaningful work – Act with a purpose and make a difference.
Step 5
Workplace integration

If we want to create powerful packs, we need to invest time in creating the right Alpha males and wives. Without strong leaders, the pack can’t function in it’s fullest potential and we will run around like wild hyenas.
“The main characteristic of an alpha male wolf is a quiet confidence, quiet self-assurance. You know what you need to do; you know what’s best for your pack. You lead by example. You’re very comfortable with that. You have a calming effect.”